Last week’s column on the end of the Leano sessions didn’t get much online response – but it did attract a substantial number of personal responses to me, by email and in conversation. Just as the canary detects noxious gas in a coal-mine early because its tiny lungs are so vulnerable, so Leano – a tough space to keep going at the best of times – has served as a warning that the post-Covid recovery is far more fragile and risky than we’d like.
Somebody who manages another well-run weekly Joburg session told me: “Artists aren’t eating again. People who moved from other cities because there seemed to be more gigs in Joburg are arriving just as those gigs also close down. People will go overseas if they can – or drop out of music.”
So it’s worth looking in more detail at why live finds it hard to survive.
We talked about loadshedding last week. The best way to follow that up is with hard research on impact and mitigation strategies for live music, not more speculation.
Everywhere, spending on live music and other aspects of recreation and entertainment comes out of disposable income – the money people have left when the bills have been paid. In South Africa, many people now don’t have any income at all – or anything left after paying the bills.
Unemployment currently stands at 27%-plus, and that figure includes some who used to have jobs and could (even if only occasionally) afford to attend live music events. Average consumer inflation is currently calculated at nearly 7%, so paying the bills costs more. The increase experienced by many households may be higher, depending on their commitments. And there’s no sign that employment is likely to go significantly up, or the inflation rate significantly down, at any time in the near future.
Those bigger bills don’t just affect potential audience members, but venue owners and artists as well. So the often-heard “Cut admission prices!” or “Artists are greedy for fees!” simply don’t make sense. The venue still has to cover its overheads, including – we hope! – paying service staff decently. Artists have to eat and pay bills like the rest of us, and also have to buy and maintain instruments and cover time spent composing and arranging, as well as rehearsal costs. Those last are expenses we often don’t consider but form a vital part of what makes quality performances possible.
Some venues may also need to upgrade their premises in new conditions, whether by installing an alternative power supply, or enhanced air-conditioning to make them Covid-safer. (Yes, it’s still with us; yes, many people – correctly – remain concerned about those risks.)
So, everybody has less money and higher expenses. There is more good jazz around than ever before, and an impressive wave of up and coming young artists: so many that it’s hard to keep up with them all in Joburg and Pretoria, let alone in Durban, Cape Town and other cities too…But the stages that give them exposure and help them eat are vanishing. What can we do?
If government sincerely viewed music as an area of economic activity (as opposed to simply throwing the term ‘cultural industries’ around in manifestos) all this would signal the urgent need for a rescue plan tailored to industry needs (as well as the bigger societal changes we can all name).
On the supply side, reforming curriculum and the rules about who can teach in various kinds of educational institutions would offer more musicians more alternative sources of income. A Basic Income Grant could cushion intermittent, unpredictable and variably-paid work. (It works; see the OECD’s Just Give the Money to the Poor). Local authority grants to venues that upgrade should be a no-brainer: they improve the city, not just one space. Corporates could make available more commissions and grants for creative work. Oh, and cut the taxes on music equipment. On the demand side, improved arts education, better media coverage of the arts (not tunnel-vision on ‘showbiz’ and ‘lifestyle’) and various kinds of access subsidies – plus accessible public transport and other improvements to the night city – could help to get audiences back.
Of course none of this comes free. But it’s investment, not handouts.
We know why we need to rescue, say, the manufacturing sector. The music sector is smaller but no different. In exactly the same way as any other, a vibrant live music sector creates work, makes the role-players at every level more able to pay their taxes. It has a multiplier effect in terms of what that sector spends on the goods and services of other sectors, and how it can stimulate them – for example, by providing more marketing angles for tourism. That’s even before you start to consider the intangible social and psychological benefits – which manufacturing widgets may not offer to quite the same extent.
Back to album reviews next week – but this second wave of our live music crisis isn’t going anywhere unless we name it, own it, and take action. It’s urgent.