The late Solomon Linda and the protracted, massive, worldwide theft of his intellectual property – the song Mbube – was the theme for this year’s Presidential Heritage Day address. In that address yesterday, President Cyril Ramaphosa included many points (https://www.thepresidency.gov.za/newsletters/address-president-cyril-ramaphosa-occasion-heritage-day) that no decent, sane person could disagree with. He declared that xenophobia and gender-based violence find no backing in South African cultural or political traditions, and run counter to the spirit of our laws and institutions. And, for artists, he declared: “Artists must therefore be paid their dues. In honour of Solomon Linda and his legacy, let us ensure that our artists do not suffer in their lifetimes and are not condemned to dying in poverty.”
What he said next, however, was slightly more controversial:
“The new Copyright Amendment Bill passed by the National Assembly at the beginning of this Heritage Month will go a long way in protecting our artists and towards addressing their concerns about the collection and distribution of royalties.”
That Bill, teetering on the edge of becoming an Act, was declared unconstitutional by the ConCourt on the eve of Heritage Day for its failure to provide for the rights of disabled people (https://eelawcentre.org.za/south-africa-constitutional-courts-invalidation-of-copyright-law-an-important-step-in-ensuring-the-rights-of-persons-with-print-disabilities-and-visual-impairments/#:~:text=In%20a%20unanimous%20decision%2C%20the,rights%20of%20persons%20with%20disabilities.). Its invalidity was suspended for 23 months to give Parliament time to put things right. In the meantime, the ConCourt “wrote in” the rights of the visually impaired to existing legislation because of the excessive delays their consideration had suffered (http://infojustice.org/archives/44865 )
Sending the Bill back for Parliamentary repair was greeted with both joy and lamentation, so deeply are role-players divided on it. For some, like this copyright consultant writing in GroundUp ( https://www.groundup.org.za/article/new-bill-will-remedy-many-evils-of-current-copyright-regime/ ) the Bill is a liberatory act of modernisation. For others, like legal expert Owen Dean – who was a ‘Friend of the Court in the Concourt case – it’ll take more than mending disability rights to fix the Bill, so poorly drafted is it. (https://www.news24.com/news24/opinions/columnists/guestcolumn/opinion-owen-dean-constitutional-court-judgment-exposes-defects-in-copyright-amendments-bill-20220924 ). That’s close to the view of the Copyright Coalition of South Africa (and SAMRO) legal mind, Chola Makgamathe, who asserts the legislation needs a significant overhaul to provide adequate protections. (https://mg.co.za/opinion/2022-08-26-south-africa-needs-a-comprehensive-multifaceted-strategy-to-curb-the-economic-impact-of-piracy/ )
So what’s all the fuss about?
Copyright protection of intellectual property has been enshrined in law in many places for a very long time. The US passed its first copyright law in 1790; the Berne Convention (the dominant international framework) was signed in 1886. But increasingly, advances in technology relating to the reproduction and dissemination of “works” have left existing frameworks behind. Especially in recent decades because, you know, digital…
For many people, the big sticking points in this Bill (the exception for the visually impaired is so obviously just and long overdue nobody except Parliament had problems with it) relate to the lack of any prior socio-economic impact study, the participation of major global platforms in advising on it, and in the shift from the legacy concept of “fair dealing”, to what has been misrepresented as the US principle of “fair use. (In fact, 27 countries worldwide now partially or totally employ the “fair use” principle.)
“Fair use” significantly expands the circumstances under which previously copyrighted works can be copied, adapted and/or disseminated, including online, without permission, including by the SA government. This particularly threatens the revenue of the publishers and authors of educational materials.
The Bill also expands liberty around re-using “orphan (unclaimed) works”. Given the unfair and duplicitous treatment of Black musicians such as Linda by the white-run music industry under apartheid , that should be ringing a few alarm bells too.
Despite the big promises, the Bill is also somewhat stuck in the pre-streaming music landscape. A multiplicity of organisational, and three major, reports in the past year (from the UK House of Commons subcommittee, the UK Intellectual Property Office and the UN World Intellectual Property Organisation) have pointed out the pitiful revenues artists earn from streaming, in contrast to the multiple new sources of profit they provide for the platforms. Platforms have essentially outsourced most of the work from which they profit to music creators. Meanwhile, the platforms profit from platform branding, from the sale of user data, from mining that data to clone their ‘own’ music – and from much more.
The big international reports point out that this is a systemic problem, requiring systemic solutions that address market concentration. They propose new types of digital royalties in addition to conventional rights payments.
Some commentators go further. One is digital liberation campaigner Corey Doctorow. With intellectual property rights scholar Rebecca Gilbin, Doctorow has just published Chokepoint Capitalism… (https://www.amazon.com/Chokepoint-Capitalism-Content-Captured-Creative/dp/0807007064), a book unpicking why creative labour is such an effective exploiter of writers and musicians and such a glorious revenue machine for capitalism. New types of royalties alone, the book argues, are not sufficient.
“Giant companies corral an audience, locking them in through “digital rights management” (which locks all the media you buy to a platform controlled by the seller), or by subscription fees, or through exclusive deals with venues or radio stations, or by buying out any company that tries to compete with them, or by starving these upstart competitors by selling at a loss whenever a new company starts up, so they can’t gain purchase.
“These companies know that you need access to the audiences they’ve trapped inside their walled gardens, and they treat you accordingly. They subject you to one-sided contracting terms, locking you in to using their suppliers at inflated rates, forcing you to sign over rights that someone else might buy from you (like audiobook or graphic novel or even TV and film rights), requiring that you accede to funny accounting practices that let them rob you blind, and then, to top it all off, they deprive you of the right to sue them by forcing you to sign a binding arbitration waiver.
“As a creative worker, you need to access those locked-in audiences — you need to stream your music on Spotify and/or YouTube; you need to tour in LiveNation venues and sell your tickets through TicketMaster (TicketMaster and LiveNation are both the same company!); you need airplay on IHeartRadio (which used to be ClearChannel), or you need access to the retail channels controlled by three record labels, or the two cinematic exhibitors who are controlled by four studios, or the four publishers, or the sole independent book distributor…. When you’re passing through these chokepoints, it doesn’t matter how expansive your copyright rights are. You need to get through the chokepoint and the company knows it. Saying, “I won’t sell you my copyright unless you offer me a better deal” won’t get you a better deal —it’ll get you no deal.” (extracted from Doctorow’s blog at https://doctorow.medium.com/what-is-chokepoint-capitalism-b885c4cb2719)
Copyright does limit freedom of expression. It’s very necessary though, because creators need to eat.
But there’s a paradox here, because what helps creators eat simultaneously serves capitalism. As one scholarly article explains “the problem for contemporary capitalism is finding ways to capture [the shared intellectual and information flows that feed creative work] and transform them into particular commodities. …contemporary capitalism extracts value by stopping cooperation from taking place. This is done by limiting the remixing of ideas, contents, or images, and introducing artificial boundaries in order to create scarcity.” (https://www.researchgate.net/publication/304189764_Retweet_This_Participation_Collective_Production_and_New_Paradigms_of_Cultural_Production)
And to solve those problems, we need more than a new Bill, or 23 months for the parliament of one country to tinker with it.
We lost two jazz titans over the past fortnight: Ramsey Lewis and Pharoah Sanders. Find obituaries here (https://www.theguardian.com/us-news/2022/sep/12/jazz-artist-ramsey-lewis-death ) and here ( https://www.npr.org/2022/09/24/1124925662/pharoah-sanders-dies-at-81-obituary). And while you are pondering the knotty issues above, remember why we love them. May their great spirits rest in peace and music.